98 Years of Bang & Olufsen's Sonic Innovation

Innovative Beginnings

When Peter Bang and Svend Olufsen created The Eliminator, the first mass-produced radio that could be plugged into the wall, at a Danish farmhouse in 1925, they transformed the radio. Bang & Olufsen continues to be driven by this innovative and entrepreneurial attitude, which has shaped how we perceive design, music, and images in the contemporary world.

A Century of Firsts
Throughout its century-long history, Bang & Olufsen has not only foreseen but also shaped trends in home design. The brand has demonstrated an unwavering dedication to innovation, revolutionizing the turntable and developing touch-sensitive controls, universal remote controls, and networked home speaker installations. Their speaker technology now sets the standard for longevity and upgradeability in the sector.

The Original Think Different

Rooted in the 1960s slogan "We think differently," Bang & Olufsen embraces risk and experimentation in design. Many of their products are celebrated and collected by leading art and design museums, reflecting a constant drive for improvement.

A Commitment to Sustainability

Bang & Olufsen is committed to producing long-lasting goods and upholding the values of responsible consumption and a circular economy. An essential component of their journey, their aim is to make every component interchangeable, adaptable, and upgradeable, guaranteeing an extended lifespan for their goods.

The Power of Collaboration

Since its founding in 1925, collaboration has been at the heart of Bang & Olufsen's success. A collaborative and mutual respect spirit with the world's best talents continues to drive the creation of iconic designs for the future.

Sound Stories from the Masters

The man in the background, Tonmeister Geoff Martin, makes sure every Bang & Olufsen product has the best possible sound. A painstaking creative process brings the alchemy of craft, design, and sound to life, perfecting each product for power, clarity, and precision.

Blending Experience and Perfectionism

Neo Kaplanis, a sound specialist, knows how music and space interact, so Bang & Olufsen products sound great in any setting. His commitment to R&D results in speakers, headphones, and soundbars that provide an exceptional audio experience.

When Hi-Fi Was Born: The Beolab History

Explore the evolution of Bang & Olufsen's Beolab series, beginning with the groundbreaking Beolab 5000 series in 1967 and continuing with the innovative designs of Beolab Penta, Beolab 8000, and Beolab 3. Witness the never-ending pursuit of excellence, pushing the limits of technology and design.

Compact Speakers: A Balance of Performance and Design

Bang & Olufsen solved the constant conflict between performance and design with compact speakers like Beolab 4000 and Beolab 3. Their versatile placement options and unique designs showcase the brand's ability to blend technology seamlessly into any environment.

Digital Speakers: The Dawn of a New Era

Check out the Beolab 5 era of digital speakers, where technology was king. Adaptive Bass Control (ABC) and Acoustic Lens Technology (ALT) represent noteworthy advancements that offer a transparent and pure sound experience customized for any space.